GAMES 15 Levels Up as Middle East Film and Comic Con Organisers Take the Helm


  • GAMES 15 will take place from the 10th to the 12th of September 2015.
  • MEFCC organisers ExtraCake have been chosen to organize ‘’GAMES 15’’.
  • Announcing a tie up with the world’s largest eSports company, ESL
  • Video Games Live to close GAMES 15 with spectacular live concert


The largest gaming event in the region just got better with the announcement that the organisers of the Middle East Film and Comic Con will organize the 2015 edition to elevate the event to the next level for fans and exhibitors alike.

The event will once again focus on early access to the latest games and demos from publishers like Sony PlayStation, XBOX, and many leading games publishers, giving fans a chance to experience games well ahead of their release dates while also participating in competitions and tournaments.

GAMES 15 will also incorporate many innovative and unique elements with the inclusion of mobile gaming, table top gaming, workshops, merchandising, celebrity guests and much more ensuring that there will be enough to see and do for the entire weekend.

“We at PlayStation are extremely pleased to be able to confirm to our fans that GAMES 15 is on for 2015. We are working hard to bring some firsts to the region so that Middle East gamers can have first access to the many projects we are working on. With gaming being part of all our lives as a main stream form of entertainment, we are pleased to have teamed up with ExtraCake. No doubt the ExtraCake team have the passion and know how to take it to the next level if we look at how they have grown ‘The Middle East Film and Comic Con’ over the past 4 years. We look forward to welcoming all our fans to the show,” commented Robert Fisser, General Manager Middle East Africa Turkey and India, Sony Computer Entertainment Europe Limited.



“This region is known to have a massive appetite for gaming across a wide range of devices. We at XBOX are very excited to team up with ExtraCake, who have been running the ‘Middle East Film and Comic-Con’ for the past 4 years with great success. We are confident in their ability to take GAMES 15 to the next level and would like to invite all of our fans to come and experience some of the many exclusives coming from XBOX this September.” commented Kerim Ozbakirci, Head of XBOX division at Microsoft GULF.

The ever growing importance of gaming tournaments specifically will see a major upgrade with the announcement that the GAMES show will be tying up with ESL, the world’s largest eSports company, to host some of the largest global tournaments offering international tournament level cash prizes that have never been seen in the region before.

The popularity of video games as a spectator sport has grown dramatically in the past two years. eSports fuse the multiplayer game experience with real-world physical sports, and attract large sponsors including Red Bull and Coke. Latest statistics also show that over 48 Million fans (from US and Western Europe) regularly watch eSports and over 71 Million watched eSports via new media in 2013 alone, making it one of the most popular spectator sports after  the region’s favourite, football.

GAMES 15 will also feature another fan favorite, Video Games Live (VGL), which will close the event on the Saturday. VGL which has already had great success in the region, is an immersive concert event featuring music from the most popular video games of all time.  Top orchestras and choirs perform along with exclusive video footage and music arrangements, synchronized lighting, solo performers, electronic percussionists, live action and unique interactive segments to create an explosive entertainment experience for fans of every age.

“The gaming sector in the Middle East, and the Gulf in particular, is estimated to be between USD 1 billion and USD 2 billion in terms of revenues including software and hardware. This makes it the perfect time to elevate the GAMES brand and introduce old and new gamers alike to a world that captures the hearts of millions across the globe,” commented Ben Caddy, CEO of ExtraCake.