Nintendo acquired 70% of Jesnet on the 25th of August. Jesnet is the company that distributes Nintendo games and products to a myriad of networks with the help of Ajioka. Both companies have a strong relationship with Nintendo and the recent acquirement is a gear-up for the upcoming NX.
” JESNET and AJIOKA have been the largest-scale companies dedicated to handling Nintendo products in Japan for many years, selling mainly video game systems through their nation-wide distribution network. ” furthermore Nintendo made it clear that “acceptance of assignment of business will unify Nintendo’s product development acumen with JESNET’s and AJIOKA’s robust stocking and sales networks to form a supply structure that can meet consumer demand in a timely fashion. This means that Nintendo will have an integrated system from the development through supply of its products, allowing for rapid decision-making and an improvement in sales service.”
Nintendo are still relatively tight-lipped about the NX from a performance perspective, but judging by this acquirement, they seem to be betting on a digitally-exclusive platform.