GAMES Middle East, the region’s premier gaming festival GAMES 2016 , will take place from September 22nd to 24th at the Dubai World Trade Centre (DWTC) where gaming fans from across all platforms can expect the latest content, releases and activities from the biggest names in the industry. The event continues to be the epicenter of gaming culture and has become the established launch venue for all of the major brands and publishers in the region. Whether gamers prefer PC, console, mobile or even table-top gaming, GAMES Middle East is an exciting weekend with the best and latest in previews, technology, competitions and showcases from the global and regional gaming industry. Fans can check out global trends including the latest game development and design from regional and international experts and the latest in technology innovations such as virtual reality and much more.


As always, the biggest games publishers in the world will be participating showcasing latest games and demos with Sony PlayStation, Ubisoft with Watch Dogs 2, Konami with PES 2017 and 2K Games to name of few and other leading studios looking to announce their attendance in the coming weeks. Capcom has also announced that GAMES Middle East will be an official leg of their worldwide Street Fighter Pro Tour tournament. Fans will have the chance to experience games well ahead of their release dates, meet with famous voice actors and composers, participate in competitions and tournaments and also enjoy live musical performances and fun activities on the main stage!


“PlayStation continues to bring you exclusive games on PS4. Uncharted 4 continues to do very well and soon we will release GT Sports, the latest iteration of a long standing quality franchise that will delight many. Naturally gamers will be able to get play time on PS VR before its release and we are delighted that we will have a lineup of PS VR games at the show that haven’t been played in the region before,” said Robert Fisser, VP & General Manager, Sony Middle East and Africa FZE.


“Last year’s event attracted over 15,000 enthusiasts of all ages and backgrounds and with even better and more diverse content on display, our vision is for GAMES Middle East to set a new benchmark,” says Ben Caddy, CEO of The Alliance, the organizing team who is also behind the wildly successful Middle East Film and Comic Con. “As the gaming industry grows and evolves with development and localization in various formats, including PC, console, mobile and table top, we’re very excited to see what’s next ourselves and to share that with the community here in the Middle East.” Caddy added.


Returning to the Dubai World Trade Centre, the 2016 edition will give guests much better access, with public transport options including the Dubai Metro, ample parking with world class facilities and great food and beverage options.


Tickets and announcement of guests and activities will be revealed in the coming weeks so guests are encouraged to connect via social media or the official website